PwC signed a strategic agreement with the Information Technology Industry Development Agency (ITIDA) - the executive IT arm of the Ministry of Communications and Information Technology in Egypt which plays a fundamental role for foreign direct investors seeking to enhance their global offering using what Egypt has to offer and the competitive advantages of the country.
This year, PwC took its first steps to invest in the growing digital transformation in Egypt and opened the Egypt Technology and Innovation Centre. This investment aligns with PwC’s vision of expanding across the region and reinforces the firm’s commitment to build and upskill a community of solvers. The centre’s technology experts will be working closely with PwC consulting teams across the Middle East, as well as the UK, Germany and the Netherlands, to innovate, build, and deploy digital solutions in enterprise applications, data and analytics, and cybersecurity and custom developments.
The agreement signing was witnessed by Prime Minister of Egypt Dr. Mostafa Madbouly, and in the presence of Minister of Communications and Information Technology, Dr. Amr Talaat, at Sultan Hussein Kamel Palace in Cairo; one of Egypt's most historic gems.
Dr. Amr Talaat, Minister of Communications and Information Technology endorsed the agreement inked with PwC underlining Egypt’s potential as the next big hub for digital and high-end services, thanks to the constant efforts made to boost Egypt’s competitiveness in the offshoring industry.
“These agreements reflect Egypt’s conducive business environment and multinationals’ confidence in our qualified local talent. With its unique central location at the crossroads between 3 continents, Egypt delivers a resilient high-quality digital infrastructure, and provides a supportive legislative framework catching up with the global rapid growth,” he continued. “Our plentiful supply of tech talent is all set and ready at a competitive cost, with proven experience in business services delivery for global firms to more than 100 countries with 20 different languages,” Talaat affirmed.
Commenting on the signing, David Padwick, Consulting EMEA COO, PwC, commented: “PwC is proud to have found a home for its technology and innovation capability in Egypt, a country that welcomes international partners and whose environment supports long term investment decisions. We see our investment here as strategic and long term. Egypt’s Technology and Innovation Center introduces a community of solvers who collaborate to evolve technology enabled services that reimagine the future of businesses and leverage leading practices.”
Adding: “With the presence of highly skilled talent in the technology space in Egypt and PwC’s industry expertise, the center will allow us to serve our clients in key areas such as SAP, Salesforce, MS, Cloud, Data Analytics and Cyber Security, in the Egyptian market as well as the Middle East and Europe markets, before our likely expansion into the US space. We are proud to be part of Egypt’s digital transformation. We’re thrilled about this investment and its impact on our clients and future generations in Egypt”.
From his side, Amr Mahfouz, former CEO of ITIDA, said: “We're thrilled to reach an agreement with PwC, helping ITIDA achieve its strategic goals of the ambitious Digital Egypt strategy for the offshoring industry (2022-2026), that aims at multiplying the exports revenues from the offshoring sector, while creating more domestic jobs for our skilled pool of talent,”.
Adding: “ITIDA is working diligently to leverage the current geopolitical situation that led to major challenges across key delivery locations. As we monitor the global shortage of talents, we invest heavily in building the digital and soft skills of our large talent pool, with a strategic focus on developing the country’s capabilities in high-value services, including engineering, research & development (ER&D), embedded software, and electronic design”.
The diverse IT & digital services, abundance of talent, cost competitiveness, and the resilient business operations among with the government support, are among Egypt’s unique advantages that encourage global enterprises to launch and expand their global operations reinforcing the country’s reputation as a favorable, reliable IT offshoring destination and business services’ hub. Hence, PwC’s latest agreement with ITIDA solidifies PwC’s presence in Egypt, reinforces the firm’s continuous investment in its digital capabilities and its purpose towards accelerating the digital transformation in the region generally and in Egypt specifically.
Source: https://www.pwc.com/m1/en/media-centre/2022/pwc-signs-strategic-agreement-with-itida.html
