Egypt, represented by the Information Technology Industry Development Agency (ITIDA) and
ITFEDCOC, is officially participating with a country-pavilion in the Consumer Electronics Show (CES 2020), organized
by the Consumer Technology Association (CTA) on January 7-10, in Las Vegas, USA.
ITIDA which is the executive IT arm of the ministry of ICT in Egypt is funding the local startups’ participation to
attract big global companies and investments as part of the agency’s mandate to help these companies enter the
global market to scale up their operations.
With a focus on disruptive and emerging technologies like Artificial Intelligence (AI), Augmented Reality (AR),
Smart Cities, and IoT, eight innovative companies are participation to gain spotlight during the show to help
accelerate their growth and innovation.
Read: Top 10 Strategic Technology Trends for 2020
The eight companies include:
-RafiQ is a virtual assistant that can understand Arabic voice commands in user’s local dialect with localized
experience. RafiQ is available in the form of Android mobile application on Google Play Store.
-Mintrics presents advanced Facebook video analytics tool using AI technology to measure the performance of content
and benchmark against competitors. The company has a proven track record with a special success story with one of
its clients which is the biggest media company in the world as Mintrics helped it achieve a 6x increase in Youtube
video views and 60% Increase in Engagement.
-Furnwish, a tech company creating tools and creative solutions for the Furniture industry using augmented reality
and artificial intelligence. The company empowers retailers with cutting-edge solutions that can enhance customers’
experiences and customize it further.
The rest of the list is Sigma-Fit, Fulltact, Pass Inc., XIOT, and Hitchhiker.
Read: Huawei survived a tough 2019, but what about 2020?
Thanks to the availability of tech talents, government new policies and the private sector’s investments in the past
few years, Egypt’s entrepreneurship and tech startups ecosystem is growing rapidly and is nabbing spotlight in the
MENA region.
According to a recent study, the Egyptian startups top all peers in Africa as they have dominated the disclosed VC
deals directed to early-stage companies in 2019. Also, Egypt recently surpassed the UAE by number of VC deals in
startups in the MENA region, accounting for 27% of all deals in the last quarter of 2019.
CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served
as the proving ground for innovators and breakthrough technologies for 50 years, and as the global stage where
next-generation innovations are introduced to the marketplace.
The show attracts the world's business leaders, pioneering thinkers, and more than 170,000 attendees from 160
countries, in a forum where the industry’s most relevant issues are addressed.
